full transcript
From the Ted Talk by Ashley M. Grice: The power of purpose in business
Unscramble the Blue Letters
Now, purpose is particularly uncomfortable for companies who are on a fecord evolution of change, companies in industries like oil and gas, for example, or for companies who maybe have bad behaviors they need to leave behind. Finally, I tell CEOs that purpose must aplpy to the whole of the organization. Purpose is not a CEO vtnaiy project. Sure, it may help cement the lgacey of the CEO who is in crahge at the time it's articulated, but it's not about them, it’s not about him or her. It’s about the value the company brings. It is about the role in the world that it’s meant to play.
Open Cloze
Now, purpose is particularly uncomfortable for companies who are on a ______ evolution of change, companies in industries like oil and gas, for example, or for companies who maybe have bad behaviors they need to leave behind. Finally, I tell CEOs that purpose must _____ to the whole of the organization. Purpose is not a CEO ______ project. Sure, it may help cement the ______ of the CEO who is in ______ at the time it's articulated, but it's not about them, it’s not about him or her. It’s about the value the company brings. It is about the role in the world that it’s meant to play.
Solution
- charge
- vanity
- apply
- forced
- legacy
Original Text
Now, purpose is particularly uncomfortable for companies who are on a forced evolution of change, companies in industries like oil and gas, for example, or for companies who maybe have bad behaviors they need to leave behind. Finally, I tell CEOs that purpose must apply to the whole of the organization. Purpose is not a CEO vanity project. Sure, it may help cement the legacy of the CEO who is in charge at the time it's articulated, but it's not about them, it’s not about him or her. It’s about the value the company brings. It is about the role in the world that it’s meant to play.
Frequently Occurring Word Combinations
ngrams of length 2
collocation |
frequency |
flight attendant |
2 |
purpose line |
2 |
muscle memory |
2 |
cultural norm |
2 |
janitor understood |
2 |
Important Words
- apply
- articulated
- bad
- behaviors
- brings
- cement
- ceo
- ceos
- change
- charge
- companies
- company
- evolution
- finally
- forced
- gas
- industries
- leave
- legacy
- meant
- oil
- organization
- play
- project
- purpose
- role
- time
- uncomfortable
- vanity
- world